๐ Top 4 This Fortnight 01 AI Search Google starts paying publishers whose content feeds AI answers Google's AI Contribution Pilot is now live with around 100 publishers. When a publisher's content "contributes significantly" to an AI-generated response in AI Overviews, AI Mode, or Gemini, they earn a payment visible in a new Search Console earnings widget. The key word is "significantly." Simply being linked or confirming a fact after generation does not qualify. Early participants report...
25 days agoย โขย 5 min read
๐ Top 4 This Fortnight 01 AI Search Reddit's ChatGPT citation share collapsed 86% in a single week Reddit held a steady 3.8% share of ChatGPT Search citations from July 18 through August 7. On August 14, it dropped below 1% and stayed there. Promptwatch tracked the collapse to a change in ChatGPT's query fan-out behaviour: the use of site: operators jumped from 0.4% to nearly 17% of all fan-out queries on August 8, directing ChatGPT toward official sources instead of UGC platforms. YouTube...
2 months agoย โขย 6 min read
๐ Top 4 This Fortnight 01 Research 68% of Google searches now end without a click โ SparkToro's most alarming number yet Rand Fishkin at SparkToro, using Similarweb's clickstream panel across JanuaryโApril 2026, found that 68% of US Google searches ended without a click to any website โ not even to Google's own properties. That's up from 60% in 2024, a 7.5-point jump in just two years. Even more striking: an Ahrefs tracker of 75,000+ sites with professional marketers actively fighting for...
4 months agoย โขย 6 min read
๐ Top 4 This Fortnight 01 Google I/O Google calls it the biggest Search upgrade in 25 years โ AI Mode hits 1 billion users At I/O 2026 on May 19, Google VP of Search Liz Reid described a fully redesigned search box as "the biggest upgrade to our iconic search box since its debut over 25 years ago." AI Mode, one year after launch, has crossed 1 billion monthly users with queries more than doubling every quarter. New "Information Agents" โ always-on crawlers that monitor the web 24/7 on behalf...
5 months agoย โขย 5 min read
๐ Top 4 This Fortnight 01 AI Search Google releases its first-ever AI Search playbook โ and it's blunter than expected Google published a comprehensive guide on how to optimise for AI Overviews, AI Mode, and other generative search features. The headline finding: classic SEO still works, commodity content won't, and you don't need LLMs.txt or special "AI writing style." The playbook validates what the best SEOs already knew โ but it's now official doctrine. Read the playbook โ 02 Algorithm...
6 months agoย โขย 3 min read
Check out the latest happenings in the world of SEO Marketing and recap of conversation from SEOTalk Community Coming Up On SEOTalk Women Of SEO Series #4 In the fourth episode of our Women In SEO series, join us for an insightful webinar on Scaling SEO Expertise in Global Markets, where our panel will discuss what it takes to build, adapt, and grow SEO capabilities across regions, teams, and business contexts. Session 4 - Scaling SEO Expertise In Global Markets ๐ Moderator: Lakshmi...
7 months agoย โขย 1 min read
Check out the latest happenings in the world of SEO Marketing and recap of conversation from SEOTalk Community Coming Up On SEOTalk Women Of SEO Series #3 In the third episode of our Women In SEO series, we are excited to host the panel that will discuss Career pivots, personal brand building, and scaling impact in SEO for women. Session 3 - Career Growth & Personal Branding ๐ Moderator: Lakshmi Nagarajan๐ค Panelists: Maria Alexandrakis de Castro, Shweta Gupta and Sonal Shah Join us on 20th...
8 months agoย โขย 1 min read
Check out the latest happenings in the world of SEO Marketing and recap of conversation from SEOTalk Community Coming Up On SEOTalk Women Of SEO Series #2 Tomorrow, we bring together 3 powerhouse Women Of SEO to dig into something every SEO professional thinks about but rarely talks about openly: How do you build real leadership and influence in this industry? Session 2 - Leadership & Building Influence in SEO ๐ Moderator: Isha Mehendiratta ๐ค Panelists: Lydia Fox, Laura I. Abreu, and Dena...
8 months agoย โขย 1 min read
Check out the latest happenings in the world of SEO Marketing and recap of conversation from SEOTalk Community Coming Up On SEOTalk Women Of SEO Series #1 Today we bring together four incredible women to tackle one of the most important questions in our industry right now:What does the rise of AI actually mean for the future of SEO? We will converse with them about 'AI & The Future Of SEO' ๐ Moderator: Isha Mehendiratta ๐ค Panelists: Nikki Parsons, Laura Iancu, and Amanda Walls Join us at...
8 months agoย โขย 1 min read